55 research outputs found

    Determinants of online shopping intention

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    The internet has become a key medium for the purchase of products and services in virtual markets and has effectively linked all countries and business. It has been estimated that the internet market is worth $300 billion in 1995. Through the internet, electronic commerce offers a tremendously wide variety of electronic business opportunities. One of them is online shopping which has become the third most popular internet activity after e-mail or instant messaging and web browsing. Malaysia is ranked 17th among 27 countries across Europe, Asia-Pacific and North America in terms of the percentage of internet users shopping online. Even though this method has started to win hearts of Malaysian consumers, the factors influencing the willingness to shop online are still unknown. Thus, the general objective of the study is to examine the factors that influence consumer's online shopping intention (dependent variable). The main independent variables are demographic, trusts, quality and loyalty to website visited. A 100 percent response rate was obtained from students sampled randomly. Findings indicate that quality and loyalty contributed 26.8 percent (R2 = 0.268) and 6.1 percent (R2 = 0.061) respectively to the variance in online shopping intention. Implications of the study are discussed

    The determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM)

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    Internet online purchasing has been a growing phenomenon around the globe, especially among countries that have well developed infrastructure for marketing activities over the Internet. Despite the world internet potential, the growth of actual number of internet users who purchased online has been low.Thus, our study intends to investigate the determinant of online purchasing behaviour in Malaysia based on Technology Acceptance Model (TAM).This study examines the relationships between perceived risks (PR), perceived usefulness (PU), and perceived ease of use (PEOU), toward attitude, intention and actual online purchasing (AOP).Data were collected from 212 internet users in Malaysia via questionnaires.The results show that all direct hypotheses are supported while the indirect hypotheses are not supported. The generating model achieved the highest SMC (R2), explaining 53.9% variance in AOP. The results are discussed in the Malaysian online purchasing context

    Salient beliefs and intention to shop online

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    This paper examines the relationships between salient beliefs and intention to shop online based on TRA model.Over 140 students of a Malaysian university completed a 4-page questionnaire consisting of 26-items measuring salient beliefs(convenience, information, product perception, shopping experience, customer service and customer risk) and 4-items measuring intention to shop online for 18 product categories.Regression analysis of factor scores (resulting from factor analysis of salient beliefs) shows that convenience, information and product perception jointly explain 43.5 percent variance in intention to shop online.The finding implies that online shopping is becoming more popular amongst students due to its convenience, ease of getting information and positive product perceptions.This implies that E-commerce operators should continue to make their presence known on the web. Limitations and practical implications of the findings are also discussed in the paper

    Determinants of green purchase intention in Nigeria: The mediating role of green perceived value

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    The purpose of this paper is to examine the factors which may influence green behaviour in Nigeria.The study explores the influence of green price sensitivity, perceived behavioural control, green trust, government regulations, perceived green knowledge on green purchase intention and also the mediation effect of green perceived value between these determinants and green purchase intention.In actualizing this, quantitative survey was conducted involving 750 self administered questionnaires to university lecturers.440 datasets were usable after screening; with these the analysis was carried out using structural equation modelling (SEM).The findings unveiled that perceived green knowledge, green perceived value and perceived behavioural control have significant direct relationship with green purchase intention; perceived behavioural control, green trust, government regulations and perceived green knowledge have positive and significant relationship with perceived value.On the mediation, green perceived value mediates between perceived green knowledge, government regulation, and green trust, perceived behavioural control and green purchase intention.This paper sheds light on the consumer’s behavioural intentions towards green in the Nigerian context and will heighten the coordination of marketing strategies and government policy for environmental sustainability

    Intervening effect of attitude on the relationship between selected determinants and corporate image

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    Despite the profitable revenue reported by direct selling industry, the corporate image of these companies has been negative and deteriorating.This is partly attributable to the increasing number of pyramid schemes and frauds which had led to the negative attitude of the consumer towards direct selling, and tarnished the image of the direct selling company in recent years.Hence, the main objective of this study is to examine the intervening effect of attitude in the relationship between the selected determinants and corporate image of direct selling companies in Thailand.A total of 900 questionnaires was distributed to direct selling customers, and 612 were collected back, representing a response rate of 68%. A final 532 usable questionnaires were analysed using structural equation modelling (SEM).This study found a full mediating effect of attitude between perceived value and corporate image.However, attitude was a partial mediator when tested for linkage between trust and corporate image while attitude does not mediate in others. The finding of the study is discussed in the perspective of its implications in direct selling context

    The Conceptual Paper on Service Quality and Business Zakat Compliance Behaviour among SMEs in Kedah

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    The quality of service is an essential element in evaluating the capabilities of an institution to meet its goals. The purpose of the conceptual framework is to study the relationship between the service quality of Lembaga Zakat Negeri Kedah and the compliance of business zakat payers. The paper discussed the introduction of zakat, definition of service quality, service quality model, compliance behaviour and the relationship between service quality and compliance behavior of zakat payers. The SERVQUAL Model and Theory of Planned Behavior are discussed in this paper to measure the relationship between service quality and the compliance behavior of zakat payers. The recommendation of service quality improvement by Lembaga Zakat Negeri Kedah has been suggested in this study

    The Power of Innovation, Distribution and Supervision Factor in Improving Performance of Supply Chain Management of Subsidized Fertilizer in Indonesia

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    Supply chain (SC) is increasingly recognized as an important factor for improving business performance. Because of that, the SC activities need to be optimized and this can be done through the supply chain management (SCM). This study has three key objectives: to reveal the influence of government policy in terms of supervision, to check the reliability of distribution and innovation factors on the execution of the SCM of subsidized fertilizer in Indonesia. A sum of 800 questionnaire have been spread to the test site and a number of 587 or 73% successfully returned. Furthermore, the data from 513 respondents, or 64% of the spread, was analyzed by statistical software Structural Equation Modeling (SEM). The findings from this study shows that the government policy in terms of supervision and the reliability of the appropriation has immediate and critical impact on execution SCM of subsidized fertilizer. However although there is no immediate impact on the execution of SCM, factor of innovation plays a significant role because it determines the success of supervision and reliability of the distribution. Moreover, this supervision factor and the reliability of the distribution act as a mediator between the factors of innovation with the full performance of SCM. To improve the performance of SCM of subsidized fertilizer in Indonesia, this research suggests that the government pays attention to supervision, the reliability of the distribution as well as innovation factors. Due to that, the distribution of fertilizer will be more suited to its purpose at the right time with the appropriate location, type, quantity and the right quality, and at an appropriate price. In future research, the same study could be utilized for other subsidized commodities

    Reexamination of the determinants of master student satisfaction

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    In pursuing world class university objective, UUM is continuously enhancing the quality standard of its programs. One of the ways to increase quality of higher education is through identifying the student satisfaction determinants. Previous study conducted in similar topic (Nik Mat, Ahmad, & Ismail, 1999) shows that lecturer, language and administration contributed significantly to overall master student's satisfaction while language, administration and core curriculum significantly influenced recommendation. The objectives of this study are (i) to determine the factors contributing to the students' satisfaction and recommendation and (ii) to compare the results of this study with the previous study. The study investigates the relationships between five predictor variables (infrastructure, core curriculum, lecturer, language and administration), and two criterion variables (satisfiction and recommendation). A three-page questionnaire was distributed to 150 masters' students. 71 responses (47% response rate) were obtained. The findings indicate that the overall satisfaction towards the Masters programs is determined significantly by infrastructure and administration. Administration is again found to be significantly related to recommendation. The implications of the findings are discussed

    Multilevel marketing (MLM) vs pyramid scheme - from legal perspective

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    Multilevel marketing is a popular marketing method often practiced by direct selling companies.However, it has been manipulated in the form of the illegal pyramid scheme or commonly known as the get-rich-quick scheme, This paper intends to discuss the differences between MLM and pyramid schemes, the regulations on MLM and anti-pyramid laws in other countries, and the loopholes of the existing Direct Sales Act 1993 in Malaysia especially regarding provisions on MLM technical operations.It was suggested that amendments or provisions should be made on the MLM operations particularly provisions concerning start-up fees, inventory loading and a balanced compensation system.Additionally, consumer education and awareness as well as stringent enforcement should also be enforced
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